Tejas Tonic
2025-present
Tejas Tonic is Texas’ premier brand of homegrown, all-natural hemp beverages and gummies. Born in Dripping Springs, Tejas Tonic’s products are crafted with 100% organically grown hemp and boosted with additional terpenes as a natural (and delicious) alternative to alcohol. As Art Director for Tejas Tonic, I design all marketing creative and packaging for new product launches.
Key Responsibilities
Brand identity
Digital illustration
Art direction
Packaging design
Email design
Paid/Organic display & social
Credits
Can Printing: Canworks, Austin TX
Carton Printing: Pratt Industries
Lifestyle Photography: Ben Godkin
Brand Design: Marc Ferrino
Brand identity
Digital illustration
Art direction
Packaging design
Email design
Paid/Organic display & social
Credits
Can Printing: Canworks, Austin TX
Carton Printing: Pratt Industries
Lifestyle Photography: Ben Godkin
Brand Design: Marc Ferrino
Product Launch: Orange Sunshine
Can and Carton DesignBeloved Austin brands Tejas Tonic and Cowboy Pools came together in true Tejas (meaning “friendly”) fashion to create a Limited Edition beverage perfect for summertime, relaxation, and unwinding by a body of water. Both brands value the practices of "gettin' easy", so the spirit of this new low-dose THC and CBD drink is to help you do just that.
︎ Behind the Design
The name "Orange Sunshine" is both a nod to the psychedelic era of the 60s, and the (often oppressive) heat of a Texas Summer. The can and carton design for this product collaboration aimed to find a harmonious blend between the two brands different looks. The team envisioned a "sun-focused" design that felt "Dali-esque". I illustrated an orange slice sun burst dripping into a body of water. To keep things drippy and groovy, shapes are organic with no harsh lines. The "beauty copy" also follows the wavy, free-flowing look established on the front of the can. On the carton, I illustrated our "orange sun" splashing into a Cowboy Pool. The carton in particular, is more of a celebration of the partnership.
Teaser and Launch Assets
To celebrate the product launch, Tejas Tonic and Cowboy Pools threw a party at a local Austin bar. To drum up anticipation, the launch was also teased online through social media, paid media, PR, and on the website. Using the look I created for the packaging, I created all digital and print graphics to launch and promote the new product.
To celebrate the product launch, Tejas Tonic and Cowboy Pools threw a party at a local Austin bar. To drum up anticipation, the launch was also teased online through social media, paid media, PR, and on the website. Using the look I created for the packaging, I created all digital and print graphics to launch and promote the new product.
Tejas Tonic Evergreen
Spreading the Good Word in the Real World
