The Gumbo Bros
2013-2016
As two Southerners in the Big Apple, Clay Boulware and Adam Lathan dreamed up The Gumbo Bros as a way to bring authentic Cajun cuisine to New York City. The brand started as a food stall inside of Madison Square Park’s semi-annual culinary pop-up market with huge success. In 2017, they found the perfect spot for The Gumbo Bros brick & mortar in Brooklyn, and opened up a second location in Nashville in 2022.
Key Responsibilities
Brand Identity
Illustration
Art Direction
Social Media Marketing
Merch
Custom Sign Painting
Shop and Menu Desig
Brand Identity
Illustration
Art Direction
Social Media Marketing
Merch
Custom Sign Painting
Shop and Menu Desig
︎ Behind the Design
Making gumbo is truly a labor of love. We wanted the Gumbo Bros. brand to feel the same way. The logo was hand lettered and textured to give it a retro, stamped feel. The pattern was also hand drawn to feature the many elements that go into making a perfect gumbo - starting with the “holy trinity of Cajun cooking” - onion, celery, and bell pepper.
︎ Background: Shop
In the initial phases of opening The Gumbo Bros brick-and-mortar, I assisted Clay and Adam in art directing the space they had found. I mocked up shop facades, a mural for the interior, and consulted on menu and interior design.
︎ Background: Stand
Humble beginnings! I helped Clay and Adam open the original food stand in Madison Square Park, as a part of the seasonal Mad. Sq. Eats. I hand-painted the logo sign and fleur-de-lis, and designed text and visual menus to showcase the list of offerings.
︎ Background: Shop 2
Gumbo glow up! The Gumbo Bros Nashville opened in 2022 - so thrilled to see the original logo still in action.
