Free Spirit Distillery
2023 - present
Free Spirit Distillery is a Texas-based spirits brand opening in 2025. Founded by Grant Smith, an ophthalmologist with a background in chemistry and a love for whiskey, Free Spirit employs cutting-edge technology to distill unique spirits, while staying true to their Hill Country roots.
Key Responsibilities
Logos & Mark
Color
Typography
Digital illustration
Packaging design
Logos & Mark
Color
Typography
Digital illustration
Packaging design
![Logotype](https://freight.cargo.site/t/original/i/7089aaa54ab43067a06a9003a80307343c93bea41abfaaae8401ef885e485f1e/FSD_Web_MockupsFacade.jpg)
![Primary Logo Lockup](https://freight.cargo.site/t/original/i/81b09fb820a421b5fd2092ba0fee0600816928ee2bd8ca9a5182c3899a6ac39e/Window-Signage-Mockup.jpg)
︎ Behind the Design
The team at Free Spirit was aiming for a simple but complex “elevated vintage” look inspired by 1800s apothecary bottles. As a nod to their handcrafted products, brand elements were illustrated by hand to appear etched. On the labels, we opted for a design that wrapped 90% around the bottle, with an angled unfinished edge. Certain details on the labels will be filled in by hand, providing customers with a high-end, customized product that they’d be proud to display on their shelves.
![Badge Design](https://freight.cargo.site/t/original/i/f31554043cd4a7c25c228c49ea5606ed6170c10a67ddb8b726ff6531880ebac8/FSD_Web_Mockupsmathcbooks.jpg)
![Eyechart Logo](https://freight.cargo.site/t/original/i/398193d9b35a1c56a2025cb2f57e3fc239e63ea26247ef3ea33db5c7fd780f1a/FSD_Web_Mockupstote.jpg)
Bottle Packaging System
![Label system for whiskeys, vodka and gin. Mark screenprinted onto bottle. Bottle enclosed with a top wrap.](https://freight.cargo.site/t/original/i/b45a5113c9f4e2cbade26bd091da8972bf9b67cb0fceefb579845dc541086dba/FSD_Web_Mockupsbottle-lineup.jpg)
![Bottle top wraps with illustrated icons](https://freight.cargo.site/t/original/i/57a38e0bc4eb5cfb217c8449fda7f354c1edb67303e8b54d8f289a6475980a54/FSD_Web_Mockupstop-wraps.jpg)
![](https://freight.cargo.site/t/original/i/3e60ed2c8ad9b7f839edf8c45d6295ce5ad78548509075263bb9ee01ed067ec5/FSD_Web_Mockupsdocs.jpg)
![](https://freight.cargo.site/t/original/i/71bfb1cf0b204ff68f8f460bf8cc7ae65d328906f8a2e508e3b79fc163b94a4a/FSD_Web_Mockupsmestango.jpg)
![](https://freight.cargo.site/t/original/i/be42add858b95fd8665572e6598ea4987d796b95e18eba3aaed0a830bd96d446/FSD_Web_Mockupssmoothebore.jpg)
![](https://freight.cargo.site/t/original/i/78b613d71f1f2db7b2619ca27e6447c6685233bf3669b740e998d4fc2ebe5e8d/FSD_Web_Mockupsmoonshinery.jpg)
![](https://freight.cargo.site/t/original/i/3a129e4056944d5a96942e32db843c5736985edab35c442cf9d9527a4cb2f37c/FSD_Web_Mockupsbigredone.jpg)
![](https://freight.cargo.site/t/original/i/90bd70e1ebc6e1ace5b17a584e18f0a775f794d24fc8ef173b6d127b424c0386/FSD_Web_Mockupstexastwostep.jpg)