Free Spirit Distillery
2023 - present
Free Spirit Distillery is a Texas-based spirits brand in Gruene, Texas. Founded by Grant Smith, an ophthalmologist with a background in chemistry and a love for whiskey, Free Spirit employs cutting-edge technology to distill unique spirits, while staying true to their Hill Country roots. I was brought in to distill their story down to its essence, redefining their visual identity to match the soul and craft behind the bottle.
Key Responsibilities
Logos & Mark
Color
Typography
Digital illustration
Packaging design
Logos & Mark
Color
Typography
Digital illustration
Packaging design
︎ Behind the Design
The team at Free Spirit was aiming for a simple but complex “elevated vintage” look inspired by 1800s apothecary bottles. As a nod to their handcrafted products, brand elements were illustrated by hand to appear etched. On the labels, we opted for a design that wrapped 90% around the bottle, with an angled unfinished edge. Certain details on the labels will be filled in by hand, providing customers with a high-end, customized product that they’d be proud to display on their shelves.
Bottle Packaging System
