Alamo Drafthouse Cinemas
2018-2021
Alamo Drafthouse is a dine-in theater concept headquartered in Austin, TX with 40+ locations nationally. As an in-house designer, I worked on large-scale marketing campaigns, designed key art for signature programming and events, co-art directed food photoshoots, created movie-themed merch... and so much more. Truly a dream job!
Key Responsibilities
Key Art Design
Art Direction
Event Design
Illustration
Hand Lettering
Merch Design
Credits
Video Animation
Alamo Video Team
Holiday Campaign
Kevin Munoz (Sr. Design)
Chris Bilheimer & Lauren Cooke (Creative Direction)
Rolling Roadshow/Valentine’s Campaign/Signature Series
Chris Bilheimer & Lauren Cooke (Creative Direction)
Sandlot Movie Poster
Rob Jones (Creative Direction). Art by Paul Mann
Mean Girls Pins
Jay Shaw & Allie Whalen (Creative Direction)
Key Art Design
Art Direction
Event Design
Illustration
Hand Lettering
Merch Design
Credits
Video Animation
Alamo Video Team
Holiday Campaign
Kevin Munoz (Sr. Design)
Chris Bilheimer & Lauren Cooke (Creative Direction)
Rolling Roadshow/Valentine’s Campaign/Signature Series
Chris Bilheimer & Lauren Cooke (Creative Direction)
Sandlot Movie Poster
Rob Jones (Creative Direction). Art by Paul Mann
Mean Girls Pins
Jay Shaw & Allie Whalen (Creative Direction)
Holiday Gifting Campaign
![](https://freight.cargo.site/t/original/i/423239675ce1c98430edcaf917b0219a23b5258ecb24968ad8f3759e3767b55d/IsaDAniello_AlamoDrafthouse-1.jpg)
︎ Background
This national-level marketing campaign was centered around giving the Gift of the Alamo experience. The campaign leaned heavily on driving gift card sales, as well as merchandise purchases and special event ticketing. Running across all 40 company-owned and franchised locations, over multiple touchpoints (in-theater + online), the campaign generated $6.5 million in revenue.
![Lobby Poster - Pulp Fiction](https://freight.cargo.site/t/original/i/44af3a5b65ce2f40eed05f3ce87c28cabeeb15207274429675375f9d3211871f/IsaDAniello_AlamoDrafthouse-6.jpg)
![Lobby Poster - Gremlins](https://freight.cargo.site/t/original/i/5bdf757def02271ad3294628aa7323bb211d8e05731e68f8a9e9b1213060d537/IsaDAniello_AlamoDrafthouse-7.jpg)
![Lobby Poster - Se7en](https://freight.cargo.site/t/original/i/e0f52f95e0dd959b2a4485b3eeb670b2e080f2ef8fe23834fd126c8c69313463/IsaDAniello_AlamoDrafthouse-8.jpg)
︎ Key Responsibilities
Key art design • Digital illustration • Print & digital signage • Web, display, social, & email assets • Merch design
![Lobby Banner](https://freight.cargo.site/t/original/i/9c059ce031972ebb2bd006acd217467c1b7a6e3cded9c6633b18f725ba6318f6/IsaDAniello_AlamoDrafthouse-5.jpg)
![Digital Poster](https://freight.cargo.site/t/original/i/74d0e425ad77b03ba7c61e2f99e106da58ed6f1ec2a7de7dc82353ab5569bca5/IsaDAniello_AlamoDrafthouse-2.jpg)
︎ Behind the Design
Creative direction for the Alamo brand was “mid-century meets punk”, crafted by the talented Chris Bilheimer. Inspired by the DIY nature of the punk movement, the brand’s designs all have a handmade element to them. As someone who loves hand lettering, analog illustration, and the clean lines and colors of the 50s - this was my ideal aesthetic to work in.
![Holiday Pin & Backing Card](https://freight.cargo.site/t/original/i/6a63a35327057f43ef9bb5860ff3f7f7f98cdbc14b33bcf599d00f510523ed40/IsaDAniello_AlamoDrafthouse-9.jpg)
![Menu Cover Design](https://freight.cargo.site/t/original/i/22547b024ef5466bd1a1e41da90a80c5518b52e5df874cd4bcb8fd1e03e1cb35/IsaDAniello_AlamoDrafthouse-3.jpg)
![Gift Card Designs](https://freight.cargo.site/t/original/i/1c9f2d728cfbb41d171c0f9b1c2bb1aec8d3f7afb64555642f945fc65ff35fd3/IsaDAniello_AlamoDrafthouse-4.jpg)
Your Own Private Alamo Campaign
︎ Background
When most of the theaters were forced to close during the pandemic, Alamo pivoted to create a private rental offering. I storyboarded and illustrated two ads shared online and in theaters to promote the offering.
︎ Key Responsibilities
Video concepting • Digital illustration • Storyboard design
Schmalentine’s Day Campaign
︎ Background
Staying true to the brand, Alamo Drafthouse’s Schmalentine’s Day campaign was positioned as an “Anti-Valentine’s Day Valentine’s Day” campaign. The focus was on driving ticket sales for special screenings, gift card purchases, as well as charitable donations in the form of “big screen love notes” that would air during the pre-show...a heartwarming touch.
︎ Key Responsibilities
Key art design • Illustration • Print & digital signage • Web, display, social, & email assets • Storyboard design
Rolling Roadshow
Events
Rolling Roadshow (RRS) takes the excitement of an Alamo movie experience on the road, showing outdoor film screenings of famous movies in famous places.
RRS: Hot Luck Festival x Three Amigos
︎ Background
RRS teamed up with Hot Luck Festival to kick off the festival announce with delicious food and a screening of Three Amigos. This co-branded event blended the festival’s Mid-century/sign-painter vibe with the film.
![Key Art Poster Design](https://freight.cargo.site/t/original/i/bd4438f0fb0cf9f7d8a974f4f7868d4d741e5febf13d146a30b450cb4a619e57/IsaDAniello_AlamoDrafthouse-HotLuckRR_3Amigos_ALL_Poster-22x28.jpg)
︎ Key Responsibilities
Key art design • Digital llustration • Print & digital signage • Web, display, social, & email assets
![Drink & Food Menus](https://freight.cargo.site/t/original/i/ef97181a64848be3c1e431046e23c446fc467c904fee36ba6a264b0398cd2bd0/IsaDAniello_AlamoDrafthouse-.jpg)
![It's show time](https://freight.cargo.site/t/original/i/73cf2159371f03ab4084dc40adffe196666dd2eb65b90e6324cb93052d9fc3fd/IsaDAniello_AlamoDrafthouse-2.jpg)
RRS: Dazed & Confused Anniversary Screening
︎ Background
In honor of the cult film’s 25th anniversary, RRS threw a Movie Party at the location of the infamous “Party at the Moontower”. The identity drew from the 1970s and Austin’s iconic moontowers.
![Key Art Poster Design](https://freight.cargo.site/t/original/i/d41b89e5be77055cb1969306922dc6c6620daa52ae4ea5195c4306cff6f36436/IsaDAniello_AlamoDrafthouse-DAZED_Art_18x24.jpg)
︎ Key Responsibilities
Key art design • Digital llustration • Print & digital signage • Web, display, social, & email assets
![Live from Zilker Park](https://freight.cargo.site/t/original/i/ed273ab4148e04ae5bb618392339f958503028c039b871538cd60cbc07d1eff4/IsaDAniello_AlamoDrafthouse-3.jpg)
![Experiential Photo Op](https://freight.cargo.site/t/original/i/565102bd416c620db49a12692b369417d53ea018ba7ec63215771e9e552f5a28/IsaDAniello_AlamoDrafthouse-4.jpg)
Signature Programming
︎ Background
One of Alamo Drafthouse’s key differentiators in the movie-going experience is the unique monthly programming in the theaters and bars. Each “Signature Series” is individually branded to the theme, type of event and movies showcased.
![](https://freight.cargo.site/t/original/i/ee6505fb1673e34f6f19ce210b49a0dbc46e7c24bb907b61265be9313618811d/IsaDAniello_AlamoDrafthouse-3.jpg)
![](https://freight.cargo.site/t/original/i/2688b51ce2e4eba249534ce8d234bedad9d4a5f2ec5adaaf1441322003586801/IsaDAniello_AlamoDrafthouse-1.jpg)
![](https://freight.cargo.site/t/original/i/e06770d23f1bbd347ce49381a5fb00f35cce0fc3a0c821d549c40b33ed8103d1/IsaDAniello_AlamoDrafthouse-4.jpg)
![](https://freight.cargo.site/t/original/i/47104672254d7b4ad736cf34b7be05a3a14c22b2d0f4535a7f3f19943cc25734/IsaDAniello_AlamoDrafthouse-2.jpg)
︎ Key Responsibilities
Key art design • Hand lettering • Digital llustration • Digital collage • Menu design • Web, display, social, & email assets
Alamo and Mondo Merch
︎ Background
A sister company to Alamo Drafthouse, Mondo is well known for limited edition posters, games & puzzles, tees, and other collectible goods. Many of the theaters have small retail sections, housing curated collections of movie-themed merch. I created merch items for in-theater retail, as well as items for internal initiatives and gifts.
![RRS Shirt Design](https://freight.cargo.site/t/original/i/b5b6c81703f354eebfc9ebb2b4ea40ab85283ab67a075956a353486f990a8aa4/IsaDAniello_AlamoDrafthouse-Tshirt_LAVan_alt4.jpg)
![Pride Parade Shirt](https://freight.cargo.site/t/original/i/11deca45380168caff2963e0d07033951dc266611c14a7dad542c5eff22de432/IsaDAniello_AlamoDrafthouse-2018_PrideShirt_8x8.jpg)
![Halloween Baby Onesie](https://freight.cargo.site/t/original/i/054af779ebd2a8efbe7dd0cbbbe86c4802365033771f5e7aed259663089a5bbd/IsaDAniello_AlamoDrafthouse-2Baby-Onesie-Mockup_crypt2.jpg)
!["The Sandlot" Title Treatment + Credits Block (Art by Paul Mann)](https://freight.cargo.site/t/original/i/66c225e44eff9c375404977c9036f50af2ef1a4bcf730bd1229cf2c51f1f81d6/IsaDAniello_AlamoDrafthouse-22019_Sandlot_FinalArt_lightgrey.jpg)
︎ Key Responsibilities
Hand lettering • Packaging design • Merch design
![Box Design for Beetlejuice Puzzle (Art by Ken Taylor)](https://freight.cargo.site/t/original/i/f8a122cdde8fa5f7f2cdc45131afbe10285aa811bfb2ff434c7258ab945a33e5/IsaDAniello_AlamoDrafthouse-2Beetlejuice_Main.jpg)
![Pin Set for Mean Girls](https://freight.cargo.site/t/original/i/8f4cfdd6a1fdae40dc4e232d0a9100fca226dacdc414c5d7f04edfad003ebde3/IsaDAniello_AlamoDrafthouse-2meangirls_allpins_set_1024x.jpg)
![Holiday Scarf Design](https://freight.cargo.site/t/original/i/ee43f7520c349d14b53746d23ab67c7a2072b4234fef4151eafac1c58c5ade8d/IMG_9594.jpg)
![Scarf I designed, worn by RZA(?!?)](https://freight.cargo.site/t/original/i/f17fb5e2084e89625a27a1d67068e70b65ea0947171bf249afda3d7ad63270c8/Screen-Shot-2020-04-29-at-9.24.01-PM.png)